An organization development professional is to an organization as a physician is to a human body. The Guidance Firm "diagnoses" (or discovers) the most important priorities to address in the organization, suggests a change-management plan, and then guides the organization through the necessary change.

Today's organizations operate in a rapidly changing environment. Consequently, one of the most important assets for an organization is the ability to manage change.

The Guidance Firm works in a manner similar to an "organizational physician" intending to improve the effectiveness of people and organizations by:

1. Establishing relationships with key personnel in the organization (often called "entering" and "contracting" with the organization);
2. Researching and evaluating systems in the organization to understand dysfunctions and/or goals of the systems in the organization ("diagnosing" the systems in the organization);
3. Identifying approaches (or "interventions") to improve effectiveness and efficiency of the organization and its people;
4. Applying approaches to improve effectiveness (methods of "planned change" in the organization),
5. Evaluating the ongoing effectiveness of the approaches and their results.